Brits don’t just love gravy — they worship it. So much so, it has turned into a national obsession. Poured over meat, vegetables, or even pancakes, cereal, or biscuits, gravy holds a special place in the hearts of Britons. Actually, many people would sooner have some gravy than a pint of beer, a glass of wine, or chocolate. For many Britons, gravy is more than a condiment; it’s an ingredient that makes them feel homely, comfortable, and warm. Now, thanks to a (delicious) collaboration between KFC UK & Ireland and fashion house ARIES, gravy enthusiasts can do more than serve it on a plate — they can turn their love for gravy into a fashion statement.
Developed in collaboration with Mother London agency, “The Gravy Drip Collection” launched on June 4 and includes 10 garment pieces (two of which are already sold out at the time of publication). Paying homage to KFC’s iconic gravy, the line draws inspiration from Roman banquet aesthetics, translating the scenes of ancient feasts into modern streetwear.
The initiative is marked by a series of illustrations, shot by photographer Douglas Irvine. The pictures evoke Renaissance grandeur mixed with a hint of modern fashion. Shrouded in a misty atmosphere, each image triggers a dreamlike feeling. The result is visible through rich, theatrical illustrations, where classical art playfully intertwines with absurdity.
Sofia Prantera, Founder of ARIES, said: “We wanted to create something beautifully executed with a subtle touch of irony. The idea of reverence, ritual, and indulgence evoked the spirit of a Roman feast and a celebration of excess.”
“When we thought about bringing the nation’s gravy obsession into the world of fashion, we knew there was only one brand iconic and fearless enough to do it with us — Aries. This is more than just a collab, it’s the ultimate gravy drip, a love letter to our liquid gold,” Phoebe Syms, Brand Manager at KFC UK & Ireland.
The collection is available on ARIES’s website, with prices ranging from £12 to £1,400. The pièce de résistance is the leather jacket, featuring a full-color fresco graphic across the back.
CREDITS
Brand: KFC UK & Ireland // ARIES
Agency: Mother London
