Drawing inspiration from the excitement that arises when traveling and from the simple joy of collecting tiny souvenirs to remember people of their journeys, the award-winning multidisciplinary studio Chídr developed BLACKSTONE’s coffee packaging design. Seeking to encapsulate the spirit of traveling, the distinctive flavors of single-origin coffee beans, and the wonderful locations where these grow, the studio decorated a series of coffee tins with illustrations that mimic the feeling of receiving a postcard from the place where the coffee originated.
For every tin, the artists created tailored designs that visually narrate the birthplace of the coffee bean. Instead of using words, the studio painted the tales with images, each following its own color palette to mirror the coffee’s flavor profile. Accompanying the illustrations are a series of postcard-like stickers, acting as a thread that carefully weaves each story’s particular elements, such as landscape, culture, and human connection.
Despite having different origins, one subtle visual element can be observed across the whole range: the silhouette of a postmark. When paired with the postcard stickers, a nostalgic emotion is evoked: that of receiving mail from a far place. Altogether, the tin and its packaging design gently reminds that every tin — and cup of coffee — carries a trace of the coffee bean’s birthplace.
The designers opted for a more human and expressive approach rather than settling for a minimalist style. The vibrant color palette, the imagery that brings the origins of the beans to mind, the insertion of the postmark-inspired elements, and the stories behind every tin allow the viewers to engage with the packaging on a more emotional level.
“Each product becomes more than a standard fast-moving item for everyday consumption — it transforms into a visual story from its origin, connecting with the charms of flavor, culture, and place, and bringing the idea of ‘single origin’ and ‘terroir shaping flavor’ to life with warmth and character,” concludes the studio.
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