Now here’s a story we bet you’ll find absolutely mouth-watering: A week ago, Lidl US announced the launch of a new product on its Instagram page, suggesting fans they’d “butter believe something big is coming…,” while encouraging them to have a bit more patience until December 4. The next day, the retailer posted that “something delicious is in the air.” Setting the stage for the new item, the brand finally revealed the much-anticipated item: A must-have product, particularly for those who are always covered in pastry crumbs.
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Apparently, this is not a joke; Lidl has just launched a pastry-scented perfume, dubbing it “Eau de Croissant.” Drawing inspiration from its beloved 49-cent croissant, the retailer teamed up with Sarah McCartney — also known as the “Fairy Godmother of UK Perfumery” — to design a product that captures the irresistible pastry and buttery aromas. Their efforts finally materialized in an unexpected holiday gift that only 100 lucky fans can enjoy.
The perfume comes in a croissant-sculpted bottle, featuring a color palette and visual details that mirror the golden hues of freshly baked pastry. Inside, 15ml of buttery fragrance awaits — reserved to be worn by only 100 fans. To have a chance to grab one, fans must follow Lidl US’s Instagram account, find the giveaway post, tag a friend in the comments, and get a bonus entry for sharing the post to their story.
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The limited-edition Eau de Croissant isn’t the only holiday treat LIDL has in store for its customers. Launching its first-ever holiday meal, available December 10 to 24, the retailer gives clients budget-friendly meal options that can feed at least 12 people for less than $4 per person. “Lidl US is dedicated to making high-quality food accessible to everyone, especially during this time of year,” said Lidl US CEO Joel Rampoldt. “We’re proud to introduce our new holiday meal deal to help ensure our customers can create cherished meals with their loved ones without the burden of a hefty price tag.”
Instagram users reacted enthusiastically to Lidl’s announcement, with many stating they “need this.” Scrolling through the comments, we noticed some fans wondering if the product is available in Europe. Sadly for them, the contest is limited to select US states, with winners to be announced on December 19. But this doesn’t have to discourage fans outside the US: they can always visit a Lidl store and treat themselves to some delicious pastries. It’s not the fragrance, but the tasty croissants are for sure a good consolation prize.
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CREDITS
Cover Image: Yahoo!
