Sourced from cows peacefully living in Tasmania’s picturesque landscapes, VitaDairy‘s next-generation kids’ milk brand, Moozi, offers children a safe foundation for them to grow both physically and creative. Produced as 100% imported whole-carton milk and strictly developed in accordance with the “10 No’s” purity standards, the milk brand reassures parents of the exceptional quality of the milk.
More than simply delivering high-quality dairy products, Moozi is also about nurturing kids’ imagination, enabling them to discover Tasmania’s wonderful landscapes and organic energy through playful visuals.
Teaming up with branding agency M — N Associates, Moozi set out to turn every sip of milk into an actual adventure that sparks kids’ curiosity, encouraging them to discover Tasmania’s natural beauty through exploration. The playful universe imagined by the artists is a joyful mix of happy textures, vibrant colors, and cheerful characters, all put together to foster the little ones’ imagination.
Based around the idea that kids see the world as a place filled with wonder and possibilities, where everything is exciting and awaits to be explored, the dairy brand created a series of tiny worlds, each unlocking a new experience for kids to roam, explore, and thrive through priceless adventures.
Given that modern kids take tremendous joy in learning through small stories that fuel creativity, the brand developed a series of scenes that invite children to engage with the Moozi universe and let their imagination unfold naturally. A series of friendly characters, alongside other visual elements, guide young children on a journey about friendships, self-discovery, and emotion.
With a logo developed to reflect Tasmania’s natural scenery, typography that visually synchronizes with these landscapes, packaging design that evokes the freshness of the land, and digital assets that convey the same energy as the packaging, Moozi’s nutritious personality comes to life. Together, all these elements define Moozi as a perfect companion throughout childhood for both the curious young minds and the caring parents.
CREDITS
Agency: M — N Associates
Executive Creative Director: Duy — N
Design Director: Giang Nguyễn
Project Manager: M — Lan
Brand Strategist: Ly Nguyễn, Tân Nguyễn
Designer: Phúc Trần, Khánh Trần, Bảo Trương, Vy Lê, Thuận Lê, Văn-Tú Nguyễn, Phương-Anh Nguyễn
Copywriter: Ly Nguyễn, Tân Nguyễn
Junior Project Manager: Tân Nguyễn, Ngân Nguyễn
Digital Designer: Phương Lưu
Website Development: Blank Co.
Main Illustrator: Phong Vũ, Giang Nguyễn, Khương Duy
Character Modeling: Huy Lê, Thảo Trần, Kiệt Phạm
Portfolio Photography: Bảo Nguyễn, Mango Studio
Set Designer: An Trần
Model: Gia Bảo, Trúc Chi and special thanks to our dear friend Julia Doan, JJ and Chiu.
Portfolio Producer: Tân Nguyễn, Ngân Nguyễn, Chi Phan
Brand film: GudLag Studio
Song writer: Tú Vũ, StillaD
