The Venetian Resort Las Vegas‘ multi-year, $1.5 billion transformation effort culminates in “Viva Las Venice” glamorous new campaign, an initiative that debuts alongside a refreshed brand identity and a logo. The initiative not only marks a new chapter in the resort’s history but also invites guests to indulge themselves in a luxurious destination, enabling them to experience a place where Venice’s beauty meets Vegas’s energic spirit.
Designed by Austin-based agency Preacher, the bold initiative communicates with the public through a refreshed, luxurious aesthetic and also via tangible enhancements such as updated suits, upgraded gaming places, and memorable dining experiences. Planned to run across various mediums, such as Hulu and Prime Video, and also digital, OOH, and print advertising, the campaign immerses old and new visitors into a Venetian Resort experience like no other.
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” explained Patrick Nichols, President & CEO of The Venetian Resort. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in. ‘Viva Las Venice’ is about that perfect balance — the resort you know and love, yet filled with surprises at every turn. It’s everything you expect and, at the same time, nothing you expect.”
“We wanted to create a campaign that felt both familiar and entirely new — a double take moment that embodies the Renaissance of a Vegas classic,” continued Kellyn Blount, Executive Creative Director at Preacher. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.”
The “Viva Las Venice” is deeply intertwined with the resort’s 25-year heritage and cultural significance. Rather than adopting an advertising-based concept at the beginning, the resort put the spotlight on the Team Members. Prioritizing “the heart of the guest experience,” The Venetian Resort made sure that its principles — focused on providing “unexpected joy” — perfectly aligned with the campaign’s launch.
The initiative was brought to life by Preacher, directed by Italian filmmaker Marco Prestini, with photography captured by Justin Bettman. By combining real-world elements with subtle visual effects, the resulting design delivers a look that is both natural and slightly surreal. With deep burgundy, emerald green, and rich creamy tones at the foundation, the color palette — which is inspired by the Italian flag — further strengthens the connection between Vegas and Venice.
CREDITS
Brand: The Venetian Resort Las Vegas
Agency: Preacher
