To introduce a new visual expression for its line of chili sauces, one of Southeast Asia’s largest food brands, National Foods, reached out to animation production company Final Frontier and award-winning international animation studio Le Cube for some creative help. The collaboration, which fuses Final Frontier’s engaging storytelling with Le Cube’s vibrant animation style, culminated in a short 2D animation that brings Pakistan’s dynamic energy to life.
Titled “Taste that Transports You,” the campaign is an invitation for the viewers to embark on a journey across the country, discovering its rich culture through the brand’s irresistible sauces.
The hero film follows the adventures of a young protagonist whose journey begins in the National Foods sauce aisle. As soon as he grabs one of the condiments, a portal opens up, pulling him on a wonderful tour across the country, where each chili sauce guides him to a new Pakistani experience.
Seemingly transitioning between these bold, colorful scenarios, the main character travels across the settings through fluid transitions and expressive motion. Inspired by the country’s textures, colors, and traditions, his journey becomes a vivid manifestation of Pakistan’s vibrant energy, one that lies at the foundation of the brand’s chili sauces’ visual identity.
The Final Frontier team shared that the collaboration with National Foods proved to be a great experience right from the start: “A client who trusted us creatively while guiding us through the cultural layers that make their brand so meaningful. They arrived with a solid script and storyboard, and from there it became a true collaboration. Their team led us through the nuances of the product, the brand ethos, and the vibrant locations where National Foods brings flavor to so many tables across Pakistan.”
The collaboration between Final Frontier and Le Cube resulted in the animation that vividly — and faithfully — mirrors the rich cultural heritage behind the sauces. Just as National Foods condiments everyday meals with its iconic flavors, the artists sought to season the project with their own creative ideas. And while the sauces are a celebration of Pakistan’s cuisine, the film offers a glimpse into the country’s vibrant energy.
CREDITS
Brand: National Foods
