As global temperatures continue to rise due to climate change, so are the extreme weather events. Phenomena such as wildfires, heatwaves, heavy rainfall, storms, and droughts will unfortunately become more common. The world, as we know it today, will look different, and we will have to learn to adapt to this new “normal.” A temperature increase of 2.7°C will make some iconic landscapes not recognizable anymore.
Following the conclusion of the UN Ocean Conference in Nice, the global and European network of NGOs Réseau Action Climat launched a climate change awareness campaign, aiming to inform the population what the world could look like if no action is taken. Developed in partnership with Artefact 3000, the initiative focuses on a video game that’s inspired by popular geography games such as GeoGuessr (which has 65 million players worldwide) and OpenGuessr. Dubbed “FutureGuessr,” the online experience drops players in virtual locations 75 years from now, challenging them to guess where they are based on the visual clues of a world disrupted by climate change.
Set in the year 2100, the game reimagines a world shaped by a global temperature increase of +2.7°C. Under such conditions, even the best players might find it difficult to guess the location. Using IPCC data, the Amazon, Antarctica, the Maldives, or Mer de Glace will suffer visible transformations. To bring these scientifically credible scenarios to life, the team translated the IPCC data into textual prompts used to generate visual representations via a custom-built AI model. Hosted locally, the carbon footprint of the AI is minimized. The project was validated by climatologist Benjamin Sultan, contributing author of the IPCC’s 6th report and research director at IRD, whose expertise helped turn complex data into an impressive experience.
With an alarming future ahead, action must be taken. FutureGuessr is not a tool to dramatize but rather an educational way to inform the audience on the consequences of climate change. “FutureGuessr skillfully illustrates the upheavals caused by climate change in a playful way while showing that another future is possible,” said the researcher.
CREDITS
Brand: Réseau Action Climat
Agency: Artefact 3000
CEO: François BROGI
Agency Managers: Louis Perrot, Lucie Marchais
Creative Director: Charles-Antoine De Sousa
Copywriter: Charles-Antoine De Sousa
Artefact Studio:
Production Director: Julie Delachaux
Lead Designer: Vincent Blachere
Art Directors: Farouk Khelifi, Theophile Langlet
Lead UX Designer: Leo Cabannes
UI Designer: Matthieu Panigot
Front-End Developers: Régis Grumberg, Louis Cuenot
Senior Gen AI Manager: Etienne Roure
Video Production: Brave Paris
