When Nature Calls, Giada Tamborrino Studio answers with a packaging design that reflects the heart-centered rituals and ceremonies spinning around cacao. Enriched with eight functional mushrooms, saffron, and blue lotus, the premium chocolate bars of the Amsterdam-based smart shop When Nature Calls are created to cultivate the mind-body relationship, promote holistic wellness, enhance vitality, and, lastly, pay a nice tribute to the sacred ritual of cacao.
The cacao ritual is about spiritual harmony — both with the inner self and others — and the deep connection to nature, and the new packaging design faithfully embodies these elements. Much like some modern spiritual practitioners, the project’s creatives started to build the project up having the essence of the holistic practice as the solid foundation. They wove it into the design, reviving the sacred cacao ritual with a packaging experience that engages the customers’ senses.
“What does it feel like to pause, to truly connect with the senses, and to honor the moment? How can packaging become an extension of this sacred experience? These questions became the foundation of our creative exploration, shaping every decision — from the materials to the design,” we learn from the agency.
The multi-award-winning boutique design studio reimagined the observance’s elements in a contemporary manner, embodying these sacred elements into a design that invites customers to deeply connect with nature and engage themselves into the mystical cacao ceremony.
Uniquely designed bamboo boxes, engraved elements, FCS-certified paper, and copper foil house the chocolate bars, all merging into an eye-pleasing packaging that guarantees that each interaction with the product is meaningful.
To further convey the premium experience and also the deep connection and reverence for nature, the creatives developed a refill system as an eco-friendly way to pay respect to the world we live in. Crafted from sustainable materials, featuring an intuitive design, and a deep grasp of the brand’s vision, the packaging (re)creates the cacao ritual, adapting it to the present day.
CREDITS
Brand: When Nature Calls
Art Direction & Design: Giada Tamborrino Studio
Print: Speciaaldrukkerij Douma
Photography: The Book Photographer
