Over time, coffee has transformed into something that goes beyond just the caffeine dose we cherish so much, especially in the mornings. It has evolved into a ritual, a small act of self-care, inner connection, and reflection. For some, coffee represents a moment to feed their imagination and unleash their creative self.
Even the cafés are more about the experience than just fueling customers with coffee. Gradually, these places have become cultural hubs, where individuals go to enjoy the beverage in a setting that boosts their vibes through music, atmosphere, or aesthetics.
This is what Daily Café aims for: To be more than just a place to grab coffee. The shop aspires to be a place where design and minimalism merge, where one can enjoy the small pleasures of life, but with coffee at the heart of the experience. To bring this dream to life, the coffee shop teamed up with the Garabato MullenLowe agency, cultivating the brand’s identity and helping it to sprout from the main ingredient and the true star of the show: the coffee bean.
The coffee bean is deeply ingrained in the shop’s visuals. Subtly integrated into typography and other elements, the silhouette of the bean lies at the foundation of the freshly designed identity, dictating the brand’s aesthetics and style. “We take advantage of spaces with finesse and precision, allowing form to coexist harmoniously within the brand’s graphic universe,” as per the agency.
This principle is reflected throughout the rest of the identity — from texts to brand stickers and furniture design, every element is crafted as a tribute to coffee and the ritual surrounding it. Embedding this philosophy into the brand experience helped shape a coherent, functional, and distinctive identity that echoes the calm vibe unlocked upon enjoying a freshly — and perfectly — brewed cup of coffee.
“Daily is born from simplicity, just like everyday life. Every form serves a purpose, and every space within its compositions represents that coffee break amidst the daily rhythm. A breath, a moment of connection, an invitation to enjoy the essentials,” concludes the agency.
CREDITS
Brand: Daily Café cotidiano
Agency: Garabato MullenLowe
DGC: Paloma Cella
Creative Direction: Marcelo Márquez
Art Direction: Diego Centurión
Animation: Sebastián Romero / Franco Martinez
